TDReady Pilot Practice

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Practice: Communication

🧠 Effective communication in TD means delivering clear, purposeful messages across diverse audiences. It includes verbal, written, and visual formats that drive understanding, alignment, and action.

Case Management Questions

Question 1 of 3

Score: 0

Scenario

A TD professional has been brought into a mid-sized logistics company undergoing rapid change due to a merger. Departments are being realigned, and new team structures are forming across multiple sites. The CEO has asked the TD team to help improve communication effectiveness, as internal surveys show confusion and reduced engagement.

Step 1: What should the TD professional do FIRST to respond to the CEO’s request? (Select all that apply)
Select all that apply.

Answer Key & Rationales

Scenario

A TD professional has been brought into a mid-sized logistics company undergoing rapid change due to a merger. Departments are being realigned, and new team structures are forming across multiple sites. The CEO has asked the TD team to help improve communication effectiveness, as internal surveys show confusion and reduced engagement.

Step 1
Step 1: What should the TD professional do FIRST to respond to the CEO’s request? (Select all that apply)

Conduct a brief needs analysis to understand key communication challenges.

Correct. Conducting a needs analysis ensures solutions are grounded in actual communication challenges.

Send out a company-wide email explaining the merger in detail.

Incorrect. A mass email without a strategy or context can worsen confusion.

Interview department heads to gain a deeper understanding of communication breakdowns.

Interviews help uncover underlying issues and clarify team-specific needs.

Recommend a communication audit of all internal channels.

Correct. A communication audit evaluates which channels are effective or underused.

Develop a new internal branding message for the company.

Incorrect. Branding is premature and could misrepresent the company’s direction without first understanding needs.

Step 2
Step 2: Initial findings suggest that some teams are overwhelmed with emails, while others report receiving updates too late. Some managers are unsure what or when to communicate to their teams. What actions should the TD professional take now? (Select all that apply)

Develop a communication toolkit that includes frequency guidelines and message templates.

Correct. A toolkit gives managers ready-to-use templates and timing guidance.

Encourage each manager to develop a communication plan tailored to their team's preference.

Incorrect. Inconsistent communication styles create confusion and misalignment.

Host manager training on clear, timely, and consistent communication practices.

Correct. Training managers increases consistency and clarity across teams.

Develop a centralized communication calendar for key milestones and updates.

Correct. A centralized calendar helps align messaging and reduce message overload.

Create team-specific newsletters written by HR for each site.

Incorrect. HR-led newsletters for each site are not scalable and may not reflect team-specific needs.

Step 3
Step 3: After implementation, communication quality improves in most areas. However, feedback from a few teams shows persistent confusion about how decisions are made and who to contact for updates. What should the TD professional do to address these ongoing issues? (Select all that apply)

Map and publish key communication roles and responsibilities for each department.

Correct. Publishing roles and responsibilities reduces ambiguity and improves ownership.

Assign a communications liaison to each site.

Correct. Site liaisons help ensure consistent, location-specific communication.

Send more frequent general updates from leadership.

Incorrect. General updates may not address the root issue of decision-making clarity.

Provide conflict resolution workshops to address communication-related frustrations.

Correct. Conflict resolution skills help teams manage the stress of unclear communication.

Survey each team about their preferred communication formats.

Correct. Surveys provide insight into team preferences and help shape future improvements.